VIONIC WEBSITE GUIDELINES Vionic strives for a uniform brand across the globe.

Please be consistent to the brand

Whether you plan to simply represent Vionic on your website or are planning a complete shopping experience, the Vionic marketing team is ready to help you get started quickly with launching the Vionic digital brand. We value your insight into your local market areas and expect some things to be unique to your version of our site:

  • Shoe categories that your consumer understands and that best align with you inventory
  • Shoe selections and featured shoes
  • Promotions based on local holidays and seasonality
  • Payment types most used in your region
Vionic Online Styleguide >

Creating a Vionic Shoes Web Presence:

  • 1. VIONIC LANDING PAGE

    If you are selling Vionic shoes on a multi-branded site, our landing page is a great way to tell the Vionic story. Use our Vionic landing page template and update with your favorite local styles regularly to keep it fresh.

  • Templates >
  • 2. Branded Marketing Site without E-commerce shopping

    When introducing Vionic to a new market we recommend starting with a marketing site that tells the brand & technology story, shows key styles available in your market, provides a list of local stores that carry our shoes, and collects emails so that you can begin your email marketing campaigns. We provide artwork within Box on a weekly basis that you can localize to keep your site fresh.

    Vionic Shoes will register the Vionic shoes URL in your country and provide you access to build your site. We use Magento to build our templates. It will be easiest for future design enhancements if you also use Magento. The Enterprise addition of Magento is reasonably priced.

    If your development team is more comfortable with a different web platform, you may use that platform so long as the design matches the most current templates.

    Templates > Development Style Guide - Module Templates >
  • 3. Vionic Ecommerce Site

    If you have the rights to create a Vionic ecommerce site, we can help you! Vionic experience is about more than our shoes, Vionic puts our consumers first and service levels must reflect that. We provide artwork on a weekly basis that you can localize to keep your site fresh.

    Vionic Shoes will register the Vionic shoes URL in your country and provide you access to build your site. We use Magento to build our templates. It will be easiest for future design enhancements if you also use Magento. The Enterprise edition of Magento is reasonably priced.

    If your development team is more comfortable with a different e-commerce platform, you may use that platform so long as the design matches the most current templates. Please follow our website and web standards as closely as possible and contact the Vionic team for review.

    Vionicshoes.com > Page Templates > Development Style Guide - Module Templates > Site banners >
  • Before you launch your ecommerce site

    To ensure the best possible consumer experience, you must have the right team in place to support the following requirements:

    1. All orders are processed and shipped within 1 business day.
    2. Users can track their orders on the website.
    3. Transactional emails sent to consumers for order confirmation, shipping confirmation, returns confirmation
    4. You have a customer care team in place and prepared to exceed consumer expectations for service:
      • Answer phones at least 8 hours each weekday, all calls are answered with no more than a 3 minute wait time
      • You have a service-centered phone system and customer service database in place (we use zen desk)
      • Reply to emails, or preferred digital method within 1 business day
    5. You provide a method of free returns and exchanges that is consistent with expectations in your market.
    6. Returns are processed within 3 business days of receiving the returned item.
    7. You have development, copy writing and design resources available for daily/weekly updates to key pages, banners, marketing and product uploads, and descriptions.